Giving Turtle.org
Audience
Lynch and Horton, explain when designing a website designers should identify the potential audience for your web site so that you can structure the site design to meet their needs and expectations (Webstyle guide initial planning). "Giving turtle’s" website was designed with he audience in mind. The website is aimed for the young busy individual who likes to give but is working with a low budget. The designers use of familiar social networks such as Twitter, and Facebook helps identify and connect with their audience.
Curtis makes reference to “Eat the Audience,” which he interprets to mean that you should consider audience in every part of the website (Curtis pg 75). "Giving Turtle" draws their audience in by using direct words such as you, we and your. Even the use of blogs draws in and connects with their audience because majority of the young adults are familiar with blogs and use them as a way to stay connected and effectively express their thoughts.
Destiny Hubby
CMS 3710
April 28, 2010