Giving Turtle.org
Theme
According to Hillman Curtis, themes can communicate so much deeper than literal messaging (Curtis pg 41). "Giving Turtle" website’s use of color and graphics effectively does that. The theme of "Giving Turtle" is change, patience, and success. All three of these items can be noticeably determined by just glancing at the web page. "Giving Turtle’s" transforming color scheme puts emphasis on the change and patience theme. The graphics used on the web page also puts emphasis on the three themes. The use of arrows pointing in a forward direction promotes change and success. The different variety of charities to donate to changing weekly also provides and illustration of the company’s theme.
Along with the color and graphics effectively communicating the theme of the page, the context communicates the theme very well also. The title “Giving Turtle” effectively illustrates the theme. Giving illustrates change and the success that may come, and turtle illustrates patience. "Giving Turtle" quotes, “When everyone puts in just a little bit- that’s when the world will change”. This quote simply means change is going to happen, gradually with patience success will come. Curtis states, “Every product has a theme, every company, every brand (Curtis pg41), and "Giving Turtle" illustrates theirs effectively.
Destiny Hubby
CMS 3710
April 28,2010