Sebastian Lubbers' CMS 3710 Project 2 Analysis
Postcards From Yo Mama
Theme
Curtis states that "every product has a theme, every company, every brand" (41). This concept extends to websites. PYFM’s theme is humor, all though it is a brand of humor that has come about very recently. The goal of PYFM is to remind users of their mothers and the humor that rises from digital interactions with them. To promote this theme, PYFM utilizes a simple web format. Using this format, PYFM focuses solely on the content and the publication of said content.
(The "best of" section of the site. This section of the site focuses solely on the most popular entires.)
However, there are instances where PYFM loses sight of this theme. Because of its obligations to BlogHer, PYFM is forced to focus on promoting a sense of community on its site. According to Curtis, finding and using the theme “becomes a natural part of the process” (47). The communal side of PYFM does not fit with the theme. Because of it being outside the scope of the theme, the communal aspects of PYFM feel unnatural.
Sebastian Lubbers
CMS 3710
Updated: 29 April 2010